Tricks and Treats of Effective Watershed Campaigns

Training Type(s): Education, Webinar
Date / Time: October 25, 2017 11:00 am

OCTOBER 25, 11AM PDT

Communicating the value of protecting watersheds starts with the question, “Why?” Most people don’t even know what a watershed is, let alone that they live on one. So the first question to ask when developing a watershed campaign is, “Why should they care?”

Join returning speaker Melanie Goetz for a live and on-demand training webinar examining how you can leverage crowdsourcing, business sponsorships, and the predictability of human nature to generate measurable behavioral change and public involvement in watershed protection.

Combining the predictability of human nature, the appeal of marketing, a little humor, and the hard-core logic of field-proven cases, this online training webinar will delve into a new understanding of why consumers value anything and how to get your public to genuinely and actively care about protecting a watershed. Throughout this discussion, we’ll explore crowdsourcing, the keys to involving businesses for financial support, how to bury the ghosts of rumors and myths, and other surprisingly simple tricks and treats to produce measureable behavioral changes.