The Face Behind the Logo- Building Nonprofit Relationships Through Social Media

The Face Behind the Logo- Building Nonprofit Relationships Through Social Media

Date / Time: August 24, 2020 12:00 am

In mid-May, sports Twitter was abuzz as insiders were comparing notes about a ‘very important’ topic: Who’s been blocked by Pittsburgh Steelers quarterback Ben Roethlisberger? His official Twitter account had been blocking everyone for quite awhile and no one could figure out why.

What was the strategy? If you’re a personality on Twitter, wouldn’t you want as many followers as possible to see your content and react?

Heck, fundraising authority and Steelers fan Dave Tinker was also blocked. Blocking your own fan base?!

The answer was delivered by Ben himself to ESPN journalist Scott Van Pelt, who was also blocked: There is an awesome, awesome woman, Erin (Cox) who runs my website, who does all that stuff for me… I have nothing to do with it. That’s the funniest part.

So, wait: who’s actually the face of that account?

It’s All About Relationships

We crave being connected. We’re social beings; just look at how hundreds of millions of people worldwide use Facebook, Twitter and LinkedIn.

If your nonprofit has a presence on social media, you should be conversing with your audience, engaging them and responding to their inquiries and comments. Why? You’re building nonprofit relationships. Letting people know there’s a face behind the organization’s logo, someone who cares about them, makes followers feel that one-to-one bond.