SMART Fundraising Goal Setting: Plan To Succeed

Date / Time: January 8, 2019 12:00 am

When you’re setting a goal for your next fundraising campaign, it might as well be SMART. At least, that’s what George T. Doran taught us all in 1981. Since then, variations of the SMART goal have made their way into schools, businesses and nonprofits alike.

So, what does SMART stand for?

SMART is an acronym for the 5 key features that experts believe must be integrated into your goal in order to set yourself up for success:

S- SPECIFIC
M- MEASURABLE
A- ATTAINABLE
R- RELEVANT
T – TIME-BASED

Let’s take a look at the specifics of each objective as they relate to fundraising.