Making “the Ask” – From Prospecting to Follow-Up (Fundraising Essentials for Success – Session 4)

Training Type(s): Development
Date / Time: February 1, 2018 11:00 am

Event Info

Making “the Ask”: From Prospecting to Follow-Up
Nearly 80% of contributions to nonprofit organizations come from individual donors, yet asking for a donation can be a stumbling block to successful fundraising. The process of “asking” may be, at the minimum, uncomfortable or, at the most, paralyzing. This session breaks down the process of soliciting a gift from a major donor from prospecting (identifying and ranking potential donors); to getting an appointment with the donor; to prepping for the visit; to the actual “ASK” and all-important follow-up actions after solicitation.

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