Identifying potential donors … virtually

Identifying potential donors … virtually

Date / Time: October 19, 2020 12:00 am

When it comes to fundraising, nothing beats one person talking with another … preferably in person. As a general rule, people will pledge five to ten times more during a scheduled, face-to-face conversation than they will donate by mail or contribute online.

Back in the pre-COVID era, we had these conversations in living rooms, coffee shops, and offices. Those days will return. In the meantime, you can sit together outside, go for a walk, or chat with each other on Facetime, Zoom, and all the other meeting apps.

As I wrote this summer, it’s an excellent moment to personally connect with your donors and potential donors. Why? People continue to feel isolated during the pandemic, so relationship-building is paramount.

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