How to Create a Successful Fundraising Email

Date / Time: December 19, 2018 12:00 am

Many nonprofits spend oodles of time developing their direct mail campaign. From theme… to text… to visuals… to design… to who the letter will come from… to envelope teaser copy… to type of stamp… to when the campaign will drop… to how many times you’ll mail… to how you’ll segment your list… to thank you strategy.

Then, at the last minute, they slap a lone email together and send it out. The copy and design may not match their mail campaign. Timing may not be integrated with their offline strategy. There may be no user-friendly donation page or thank you landing page. And the thank you may be an automatically generated receipt.

Yipes stripes — what a half-baked strategy!