Communicating for Change: Lessons From Stories That Shaped History

Training Type(s): Communications
Date / Time: December 13, 2017 1:00 am

How do the right words, images, and ideas come together to change the course of history?

Since 1857, stories in The Atlantic have done exactly that, shaping the trajectory of some of the most important issues of our time. The stories behind these stories are instructive. They offer lessons in how to challenge convention and cut through stalemate even in periods of public anxiety and political upheaval.

Our webinar will examine these lessons, sharing strategies from our work with the leading foundations and nonprofits of today and from The Atlantic’s history as a cultural catalyst. We will explore how communications leaders can navigate the present moment and motivate audiences to meaningful action.

You will learn how to:

  • Move your audience by understanding their mental map
  • Bring your idea to life by adapting with the conversation arc
  • Stay relevant by evolving through the power of the ampersand

Atlantic Media Strategies is the consulting and creative division of The Atlantic. To learn more about our services or get in touch, visit