(Materials Available) 5 Secrets of Email Marketing Geniuses

Training Type(s): Communications
Date / Time: August 8, 2017 8:30 am

Please contact the River Network to receive the password for their archive.

10:30-11:30am ET

There is more power and leverage in one email subscriber than 100 Facebook likes or 50 Twitter followers if email marketing is done right. Problem is, 9 out of 10 nonprofits don’t do it right. In this educational session, we will share the secrets of email marketing geniuses.

​​

What you’ll learn and experience

  • The 5 types of nonprofit emails.

  • The anatomy of an email marketing campaign.

  • 6 email marketing mistakes to avoid.

  • 5 secrets of email marketing geniuses.

Bio of Trainer:

Jay Wilkinson has been actively involved in the nonprofit community his entire life. He sits on the board of several nonprofits and is an avid supporter of programs that provide leadership and enrichment programs for America’s youth. As a philanthropist, Jay has raised millions of dollars for nonprofit organizations. As an educator, he has trained thousands of fundraisers, marketers and nonprofit executives and has appeared on CNN and other national news outlets discussing the important role nonprofits play in the U.S. economy.

Jay is the founder and CEO of Firespring—a company that provides beautiful websites and essential tools to nonprofit organizations. Firespring helps nonprofits raise money, manage donors, organize volunteers and conduct events while presenting a powerful and professional online presence. Firespring is proud to be the first B-Corporation in Nebraska and is on a quest to transform the business landscape by encouraging all companies to leverage their people and profit as a force for good.