Outdoor Recreation Businesses in Missoula Credit Clean Rivers, Public Access to Success

Outdoor Recreation Businesses in Missoula Credit Clean Rivers, Public Access to Success

News Type: State Source: Missoula Current
Click here to read the article: https://missoulacurrent.com/business/2020/08/recreation-businesses-missoula/

Several Missoula businesses credit their success to the state’s outdoor economy and the role a healthy environment has played in its transformation into a $7 billion industry.

While many companies based in Missoula often credit the region’s recreational opportunities for attracting and keeping skilled talent, those tied directly to the outdoors say a clean environment and access to public lands are vital to their success.

“When I started guiding over 20 years ago, the Blackfoot River was mostly known as the ‘scenic’ river,” said Tony Reinhardt of Montana Trout Outfitters in Missoula. “It’s where we took anglers to look around at the natural beauty, enjoy the scenery and maybe catch a few fish if they were lucky. It wasn’t a major fishery when I started, but it has seen big improvements and it’s now one of our best fisheries around Missoula.”